"Self-Branding"
A recent article in AARP's magazine (page 61) gives 5 essentials from Catherine Kaputa and William Arruda. Using parts of the body to help you associate these identity skills into your job hunting and interviewing approach you need to have: #1=head knowledge (be thinking, looking, and acting positive); #2=lip-speak (no gutter talk and be ready with a 1 minute sales pitch to sell yourself); #3=heart and soul (what you know and others say (about you) that motivates/drives you); #4=wrap/gird/tuck-pocket (keep business/calling cards on you); and #5= outward appearances (dress up-to-date without looking outlandish, trashy, wimpy, frumpy, slutty, geeky, etc).
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